50 Consumer Startups That Raised Millions in Venture Funding

• These 50 companies that sell products to consumers have landed millions in funding from investors.
• Among them are rapid-delivery platforms, mobility marketplaces, and grocery upstarts.
• Top investors include SoftBank, Tencent, General Catalyst, Sequoia Capital, and Tiger Global.

Consumer startups have been flush with venture-capital funding over the past decade. Now, as the threat of a recession looms and investors tell startups to cut costs, that extra capital may come in handy.

Over the past decade, consumer startups have been a focus of investors vying to back the next Instacart or Gopuff. According to PitchBook, the median deal size for consumer companies in 2013 was around $820,000 — by 2022, that figure had more than tripled, to $2.6 million.

During the pandemic, as people flocked online to buy goods, investors continued injecting capital into consumer startups. Delivery services like Rohlik and Weee grew their coffers with fresh funding, as did collectible and luxury marketplaces like StockX and Vestiaire Collective.

But as the public market sours and layoffs ripple across the tech industry, many startups are struggling to raise funding. VCs have developed concerns about the amount of money they’ve poured into consumer companies over the past few years, especially direct-to-consumer startups. In 2021, a record year for global venture capital, consumer companies raised more than $215 billion in funding, according to PitchBook. Consumer companies may see investor enthusiasm take a hit from the funding bonanza of the past year.

We identified the consumer companies that have scored some of the biggest windfalls from venture capitalists over the past decade. We relied on company interviews, data from Crunchbase and PitchBook, and Andreessen Horowitz’s own list of hot consumer marketplaces to determine which startups made the list.