9 “Best” SEO Tools (January 2023)

On Jan 15, 2023

SEO (Search Engine Optimization) requires a multifaceted strategy that includes researching competition, analyzing what keywords are capable of driving traffic, creating an external and internal link building strategy, and optimizing page loading speed.

Below we feature the best SEO tools to increase your odds of ranking high in Google.

This powerful SEO platform offers a range of tools that replaces the functionality of other products that includes Google Trends, MOZ, Hootsuite and SimilarWeb.

Some of the tools that are offered include:

Traffic Analysis – Benchmark your website traffic against competitors to see where you stand. See their estimated total traffic, top traffic sources, bounce rate, time on page, and more to inform your next strategy.

Keyword Research – When it comes to SEO, researching keywords should be at the top of your list. Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they’re ranking for and highlight the gaps that even your rivals overlook.

Keyword GAP – It can be difficult to compete for the most obvious keywords, the best strategy for new websites is to chase after long-tail keywords. These are search terms that are often neglected by legacy market leaders. This tool enables you to compare up to five competitors side by side and find the gaps in keyword strategies that you can start to target.

Backlinks Analytics – Backlinks is still one of the most important elements to rank websites highly. This tool enables the sourcing of new backlink opportunities for your own site. Simply enter your competitor’s site to see all of their backlinks. Then, find their top referring domains, apply filters to find specific sites, and even pinpoint their most recently acquired and lost backlinks. With this information you can then discover how your competition is sourcing backlinks, the types of articles that get these links, and you can formulate a strategy to do the same.

Position Tracking – It used to be that you needed dedicated software simply to track your current ranking for multiple keywords in Google. This time saving tool is included in this platform, with this information it is recommended that you focus on pages that are ranking anywhere from position #6 to #20, and work on improving the pages for those keywords. Improvements include optimizing the content on the website to maximize user conversion and retention rate.

SEO Writing Assistant – While you should always write content that is generated with a user first mindset, these tools can help to ensure that the content is SEO friendly. This can be integrated directly into your Google Docs or WordPress account.

Content Audit – This is one of the most under appreciated features of this platform, audit your content assets and automatically break them down into sets for further improvement. Find pieces that need to be updated, rewritten or deleted using Google Analytics, Search Console and SEM Rush data.

These various tools and more are why SEM Rush is at the top of our list.

One of the most difficult aspects of SEO is knowing in real-time where you currently rank. Searching in Google manually is not time efficient, and it leaves the risk of personalized and localized results giving you a false impression.

This is the best tool on the market to quickly identify your current rankings with its powerful tools.

Rank tracking – Get reliable rank tracking from anywhere with any device.

Rankings Analysis – Online views, data visualizations and charts that enables fast analysis of SEO progress and make informed decisions based on insights.

Reporting – If you want to send your reports to potential investors, clients, or internal team members they offer the ability to automatically generate and send customized, white-label reports.

As I discussed extensively in my SEO optimization guide, one of the most overlooked aspects of ranking high in Google is how how fast your page loads, this has been a ranking factor since at least 2017, and is extremely important especially for mobile users.

This free tool is provided by Google for website owners to analyze how Google assesses their page loading speed. If your website is Green and you pass then you will be not be excluded from the search results:

Unfortunately, if you fail then you need to immediately work on rectifying this situation. The three metrics that you should focus on are:

First Contentful Paint
Largest Contentful Paint
Cumulative Layout Shift

The first contentful paint is the above the fold content that is first seen when a page loads – How many microseconds does it take until it is finished loading?

The largest contentful Paint marks the time at which the largest text or image is painted. This is when optimizing image size takes priority.

Cumulative Layout Shift measures the movement of visible elements within the viewport as the page loads. You may have personally encountered this when you begin reading content on a page to then have the content on the screen shift, this can cause frustration amongst users.

Every business owner must ensure that they are familiar with this tool. If you see a red FAILED notification then you need to rectify the situation, as it increases the odds that you will not be able to rank highly.

Knowing the importance of optimizing page loading speed is important, especially to pass Google PageSpeed Insights – Nitro Pack is the tool that enables the optimization of this speed. It provides everything you need for a fast website, in one place. Features like caching, image optimization, and a CDN are ready to go out of the box.

Image Optimization

Lossy and lossless image compression;
Advanced Lazy loading (including background images defined in the CSS);
Preemptive image sizing;
WebP conversion (when supported by the browser).
Adaptive Image Sizing.

Code Optimization

HTML, CSS and JS minification & compression;
Critical CSS, DNS prefetching, preloading and more.
GZIP and Brotli Compression

Loading Optimization

Built-in global CDN
Smart cache invalidation;
Automatic cache warmup;
Device and cookie-aware caching;
Browser and session-aware caching.

Surfer is primarily a tool for generating content,

Outline Builder – Use the built-in Outline Builder to structure your content into a detailed outline complete with unique potential headings and questions.

Topic Discovery – Discover dozens of relevant topic clusters in a matter of minutes, this enables a strategy to target different keywords.

Keywords Volume & Search Intent – Check search intent for your target audience and evaluate monthly search volume and keyword difficulty at a glance. While Google does offer this functionality for free via the Google Keyword Planner, this tool is easier and less frustrating to use.

Internal content structure – This is seamlessly optimized by using real-time metrics for structure, and word count.

AI Writing – Utilize the full power of Surfer to write well-researched and high-quality articles.

AI Content & Plagiarism – While some affiliates may choose to rely on AI generated content, this could result in a Google penalty, this is why the built-in plagiarism and AI content checker is an important tool if you want to avoid penalties.

Internal link building is a key SEO strategy, it’s about offering visitors the best user experience, and this means linking to content that is relevant.

This is a revolutionary linking tool to speed up the process of internal linking. Powered by AI, Link Whisper starts suggesting relevant internal links when you start writing your article right within the WordPress editor.

Depending on how many articles you have on your site and the relevance of your existing content, Link Whisper will suggest dozens or more internal links from the content you are editing.

Just check the box and hit save. Internal links are done. This is a huge time saver.

Neuraltext aims to cover the entire content process, from ideation to execution, using AI.

It’s an AI copywriter, SEO content tool, and keyword research tool.

AI copywriting tools will let you create effective copy for your campaigns, generating dozens of variations. It has more than 50 ready-to-use templates (Facebook ads, Slogan ideas, blog section writing, and so on).

SEO content tools will help create well-researched content using the data from pages already ranking on Google. This is how it works: insert a keyword, and the tool will automatically pull out the top 20 results on Google Search, showing data on suggested keywords to use, what topics to cover, what questions to answer, and statistics.

Using these data, you can easily create an outline in a few clicks and assemble a content brief for your writers in a few minutes, saving hours of mindlessly clicking on Google Search results.

Moreover, you can use these data in an editor to get a score, optimizing your content for SEO as you write.

Finally, the keyword research tool will help you to find long-tail keywords with a strong commercial intent.

Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of producing a 1,500-word article in less than 15 minutes.

The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, SEO meta title and description, press release, and much more.

Here is a look at some of the best features of Jasper:

More than 11,000 free fonts and 2,500 categories of writing styles
Supports 25+ languages
Intuitive interface
Long-form writing assistant (1,000+ words)
Identify key elements in text (pronouns, verbs, names, etc.)

With the proliferation of writing tools such as Jasper, and all of the AI writing tools that use variants of GPT 3, and GPT 3.5 there is a need for business owners to be able to detect when writing is generated by AI. Originality.ai solves this problem, it can scan an entire website for AI generated content or plagiarism, and it can do so in a cost-effective manner. This is the best solution for content publishers that hire writers and worry if the content is generated by AI or plagiarized.

INK Editor combines AI co-writing and an SEO assistant to help you develop content. The SEO Assistant aspect of the tool enables you to create content that will rank high on search engines and drive organic traffic. It achieves this through a patented AI system that analyzes content in real-time while providing suggestions to improve SEO scores.

The other main feature, AI Co-Writing, helps generate high-performing copy. The AI assists users in writing, rewriting, and simplifying sentences.

Here is a look at some of the main features of INK Editor: