B2B embedded finance fintech Rupifi raises $25m in Series A round

Indian business-to-business (B2B) fintech Rupifi has raised $25 million in a Series A round.

Rupifi raises $25m is Series A

The round, led by Bessemer Venture Partners and Tiger Global, saw participation from investors Quona Capital, Ankur Capital and Better Capital.

Rupifi is an embedded finance company which provides B2B buy now, pay later (BNPL) and SME-focused card solutions.

The fintech says B2B commerce has undergone a digital transformation over the past few years, with credit becoming an integral part of the B2B payments ecosystem.

Rupifi says its technology platform bridges the gap between B2B marketplaces and financial institutions to enable low-friction credit for small businesses and SMEs at the point-of-sale stage.

This is Rupifi’s second round of funding since its founding by Anubhav Jain, Ankit Singh and Jawaid Iqbal in 2020; the company held a pre-Series A round in March 2021.

Late last year, Rupifi raised $1 million to scale its BNPL product offered to small businesses.

The firm says it can provide a “completely digital, instant credit line” to SMEs without any financial documentation.

Rupifi CEO Jain says: “With the recent round of funding, we are now moving towards building the complete B2B checkout product for marketplaces and omni-channel mobile-first B2B payments solutions for merchants, distributors and sellers.”