Financial services customer engagement platform Personetics raises $85m in growth funding

Financial services customer engagement platform Personetics has raised $85 million in growth funding from software investment firm Thoma Bravo.

Personetics raised over $160 million in 2021

Backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital, Nyca Partners and Warburg Pincus, Personetics previously raised over $160 million in 2021.

The Israeli firm is a financial-data-driven personalisation, customer engagement and money management platform for financial institutions.

The platform allows clients to modify hundreds of pre-programmed insights and build customised user journeys, providing data, insights, financial advice and automated wellness programmes for retail banking, small business and wealth management customers.

Personetics’ AI technology analyses real-time financial data at customer touchpoints, learning and pre-empting their financial behaviours.

The company claims this increases customer engagement by 35% and account and balance growth by 20%.

Personetics CEO David Sosna says data-driven personalisation and customer engagement is a “battleground” for financial institutions.

“Banks are increasingly moving from a passive to a proactive relationship with customers and are looking for new ways to help them improve their financial well-being.”

Founded in 2011, Personetics has offices in New York, London, Paris, Singapore, Rio De Janeiro and Tel Aviv and counts Santander, U.S. Bank, Royal Bank of Canada and Metro Bank among its clients.