Andrew Forrest launches legal action against Facebook over scam ads

Western Australian billionaire Andrew Forrest has lodged criminal proceedings against Facebook over cryptocurrency scam ads that used his name and image.

Dr Forrest, chair of Fortescue Metals Group, and a major tech startup investor, has alleged that Facebook breached federal anti-money laundering laws by failing to remove the ads, which have been appearing on the social media site since 2019.

The scam ads have featured a range of prominent Australians, including Dick Smith, former NSW premier Mike Baird, James Packer, Waleed Aly, and David Koch.

To launch criminal proceedings under federal law, the mining billionaire had to gain the approval of the federal attorney-general, Michaelia Cash.

The Australian case follows similar legal action Dr Forrest launched against Facebook in California September last year.

The mining billionaire has campaigned vociferously against the scam ads since 2019. A woman in Western Australia lost $60,000 to scammers after seeing the ads featuring Dr Forrest.

An example of the scam ads appearing on Facebook

Three years ago, he wrote a scathing letter to Mark Zuckerberg, accusing the Facebook boss of “socially reprehensible recalcitrance” in failing to prevent the scam ads.

Dr Forrest has been campaigning for governments around the world to intervene against Facebook.

He said Facebook was “one of the world’s most pernicious publishers”, which was being “embarrassingly exploited” while also profiting from the scam.

Dr Forrest said he was taking legal action because he was “concerned about innocent Australians being scammed through clickbait advertising on social media” in a video message explaining his decision.

“I’m committed to ensuring that social media operators don’t allow their sites to be used by criminal syndicates,” he said.

“This action is being taken on behalf of those everyday Australians – mums and dads, grans and grandads – who work all their lives to gather their savings and to ensure those savings aren’t swindled away by scammers. I’m acting here for Australians but this is happening all over the world.”

He said social media is part of our lives, “but it’s in the public interest for more to be done to ensure fraud on social media platforms is eliminated or significantly reduced.”

Dr Forrest has previously said he does not invest in cryptocurrency.

The matter will receive an initial hearing before the Western Australian Magistrate’s Court in late March ahead of a committal hearing later this year.

Facebook declined to comment because it was “a potentially active legal matter”.

An example of an Andrew Forrest cryptocurrency scam ad.