JoyceLaw, CityMall, Norwest Venture Partners
JoyceLaw represented CityMall, a community-based e-commerce venture, in raising USD 75 million in Series C funding, led by Norwest Venture Partners.
This round also saw participation from General Catalyst, Citius, Jungle Ventures and Arena Ventures, Elevation, Accel and Waterbridge Ventures.
Founded in 2019, by Angad Kikla and Naisheel Verdhan, CityMall is a homegrown community-based e-commerce platform targeted at consumers in tier II, III and IV towns and provides income opportunities to a network of micro-entrepreneurs called community leaders. Total funds raised by the company so far stands at $110 million, and this round of funding will be used to expand across categories and geographies and strengthen its back-end technology.
The JoyceLaw team, led by Deepak Joyce (Partner), and included Vipin Tyagi (of counsel), Chirag Mangal (Associate) and Mohit Agarwal (counsel).
Shardul Amarchand Mangaldas advised Norwest Ventures, Goodwin Procter advised Arena Ventures and General Catalyst.
ABOUT THE FIRM:
JoyceLaw is a boutique corporate law firm with a special focus on the startup ecosystem. JoyceLaw represents several founders and startup companies who are at various stages of their lifecycle. We routinely work with our clients in a broad range of matters including equity funding, venture debt raising and consolidation transactions, structuring and documentation of strategic initiatives and partnerships, business structuring, general corporate and commercial matters, etc.
The firm has been ranked by leading media outlets and trade press outlets for its work in the start-up and private equity space. Founding Partner, Deepak Joyce, has been listed as one of India’s Super 50 Lawyers by the Asian Legal Business (a Thomson Reuter’s publication), based on an independent client survey conducted by ALB.
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