Two US banks tap fintech Chimney to boost customer engagement

Farmers & Merchants Bank and Northwest Bank have selected US-based fintech Chimney’s platform to improve customer engagement.

Two US banks select Chimney’s platform

New York-based Chimney’s financial calculators help customers make “smarter” financial decisions.

At the same time, Chimney delivers digital tools that help banks, credit unions, mortgage lenders and insurance companies gain “more engagement, more conversations and valuable data”.

Matthew Covi, co-founder and CEO of Chimney, says: “In the last two years, we’ve seen greater investments into digital experiences that put customers first. Consumers no longer want to be pushed products and services, they want experiences that add value to their everyday life and improve their financial health.

“We’re pleased to work with Northwest Bank, F&M Bank and others to help tailor their interactions to the individual customer and guide them through their financial journey,” Covi says.

Based in Iowa, Northwest Bank manages $2.3 billion in assets with over 70,000 customers.

Farmers & Merchants Bank, based in California, boasts more than $11 billion in assets.

“By working with Chimney, we will build deeper relationships with customers by transforming and personalising their banking experience with the help of meaningful data. We believe this will be incredibly valuable to our customers,” says Daniel Walker, chairman of the board and CEO of F&M Bank.