Australia’s global digital competitiveness is going backwards faster than Estonia’s

Australia is close falling out of the top third of nations when it comes to digital competitiveness according to a new global report.

The 2021 IMD World Digital Competitiveness Ranking (WDCR) has found that the country fell five places in the rankings to 20th place among 64 countries benchmarked by the annual report.

Problems with business agility, along with digital skills and training, were among the nation’s critical weaknesses singled out in the WDCR analysis. 

CEDA (Committee for Economic Development of Australia), an independent think tank, is the Australian partner in the rankings report the produced by the Switzerland-based International Institute for Management Development World Competitiveness Centre. 

Lack of future readiness

CEDA CEO Melinda Cilento said that despite the Covid-19 pandemic leading to the rapid adoption by businesses of digital opportunities, Australia is not keeping pace with the rest of the world.

“Lifting digital competitiveness would enable Australia to better leverage digitisation and new technologies to create value for customers, provide new job opportunities, improve government  services and find solutions to challenges like decarbonisation and climate change,” she said.

“Of particular concern is Australia’s poor performance in terms of future readiness – our worst result in  the history of the index – which unpins a country’s ability to sustain its digital competitiveness over  time.  

Cilento said the slide in the global rankings underlines the challenge Australia faces to meet the federal government’s ambition to create a leading digital economy by 2030.  

“One immediate step the federal government could take towards that 2030 goal is to appoint a Chief Technologist, she said. 

“A Chief Technologist would work to build community trust and understanding in emerging  technologies, including through transparent technology assessments, and would provide leadership across emerging technologies, knowledge and future preparedness.”  

The good news is the WDCR report found that Australia still has plenty of strengths, including its regulatory framework, support starting a business, its IT integration in terms of software piracy and E-Government.  

Source: The IMD World Digital Competitiveness Ranking

Lack of business agility

However, the nation ranked 55th out of 64 for business agility, with executives ranking themselves particularly poorly for agility of companies and responding to opportunities and threats.  

And despite the Morrison government’s commercialisation push for tertiary sector research, Australia ranked just 31 for knowledge transfer between companies and universities.  

“Unlocking greater collaboration between universities and businesses in line with the federal government’s University Research Commercialisation Scheme Taskforce will be a necessary spark for investment, innovation, and value creation,” Cilento said. 

While nations that ranked highly had strong performance in the talent and training and education categories, Australia recorded significant falls in those areas during a year of closed borders. The trend was dramatically down, with the nation sitting at 45 in international experience, down eight places from last year, 44 in digital and technology skills, down four places, and 58 in employee training, down 10 places.  

Cilento said these results highlighted the importance of re-opening Australia’s international borders to skilled  migration and skilled occupation lists amid critical need for high tech talent in emerging  areas.

“Continued skill shortages in the technology space will restrict the ability of businesses to embed  digital improvements in everyday business processes and stunt future innovation,” she said.

The US once more held top spot on the WDCR list for the fourth year in a row, ahead of Hong Kong, which climbed up from 5.

Responsive consumer attitudes, the prevalence of technology and business confidence in accessible venture capital are among the US strengths.  

Singapore, Denmark and Sweden also rank in the top five nations.

Japan, South Korea and Taiwan made rapid rises through the rankings. China has risen 15 places in four years thanks to expanded levels of scientific and educational attainment, highly productive R&D and a leading global share of high-tech exports.

The rankings report found that the US outspends China on education as a proportion of GDP at almost double the rate (6% against China’s 3.5%), although China tops global rankings for mathematical literacy among the young (the US ranks 36th).

The 2021 IMD World Digital Competitiveness Ranking report can be downloaded here.

Here are the top 30 nations ranked by digital competitiveness

Source: The IMD World Digital Competitiveness Ranking