CX Startup Thankful Secures $12 Million in Series A Capital

Thankful, a California-based CX startup, has raised $12 Million in Series A funding to expand its AI-Driven customer service platform.

The funding round was led by Alpha Edison and counted with participation from other investors like Greycroft, Omega, Bonfire, Ten-One-Ten, and Miramar. Robey Miller, Partner at Alpha Edison, said about the firm’s participation in the round:

“Thankful stood out to us because it’s the only customer support software that’s on the customer’s side – and we know from our experience that will always be the winning side. What attracted us most was the traction they achieved in a short time and the vision of turning customer service from a cost center to revenue driver,”

Since its founding in 2018, the startup has grown 400% year-over-year as demand for its platform continues to grow. The AI developed by the startup can route, assist, translate, and resolve large volumes of customer problems across written customer service channels including email, chat, social, in-app, and SMS.

So far, the platform has been trusted by leaders in the customer experience industry, including MeUndies, Morphe, FabFitFun, Bombas, and Crate & Barrel. The new capital will help the startup to invest in expanding and developing its service range from basic problem solving to complex, personalized relationship-building. Ted Mico, AI CEO of Thankful, said about this:

“We are so grateful to our investors and thrilled that they share our mission of giving every customer access to exceptional service by providing every business the technology to deliver it. This financing will help us to continue to lead the transformation of customer service into an effective sales and marketing channel.”

Customer experience is one of the most essential elements to attract and retain users nowadays, and enterprises are now realizing why understanding their customers is critical. The CX startup offers breakthrough technology to facilitate just that, allowing enterprises to improve conversion and retention rates by offering a better experience.