How to imagine the investor perspective when you’re pitching

These things are too often forgotten

• The investor’s job is to make a financial return for their investors.
• They get thousands of pitches per year. This means they are distracted and also that they’ve probably heard a similar pitch to yours already.

Put your investor hat on

Ask yourself:

• Did you understand the value quickly?
• Did it activate your greed? I know that sounds shallow and horrible, but…
• Does it make you feel that “This is just like Company X and Company Y”, or can you articulate one or two points that make this a unique opportunity?
• Can you imagine the next few years of development, and do you believe it is possible?

Roleplay with others

• Try this with others. Perhaps other founders or people in your team. Especially people who are not industry experts.
• Imagine re-mortgaging your house or selling your car to get a piece of this company. Whatever feels like taking some pain and taking a risk. Would you invest?