New fintech platform Ratio emerges from stealth raising $411m

Ratio, a fintech start-up that combines payments, predictive pricing, financing, and quote to cash process into one platform, has emerged from stealth with $411 million in funding.

Ratio emerges from stealth with $411m in funding

Ratio has raised $11 million in venture funding and $400 million in a credit facility for customer financing.

Investors include Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, among other asset managers and angel investors.

Founded in 2021, Ratio’s platform allows Software-as-a-Service (SaaS) companies and other recurring revenue businesses to provide embedded buy now, pay later (BNPL) services that match their customers’ cashflow needs.

“This provides ultimate flexibility to the customer, while boosting sales for vendors and giving them immediate access to the value of the customer contract,” Ratio says.

The start-up also allows SaaS businesses to leverage their recurring revenue streams to unlock “instantaneous” new non-dilutive capital – without having to give up additional equity, dilute control of their business, steeply discount their products or spend time fundraising.

“We created Ratio to revolutionise the way SaaS companies and technology businesses price, get paid and fund their growth,” says Ashish Srimal, Ratio’s co-founder and CEO.

“We use data, machine learning and finance as tools to unlock this growth lever for our customers. This creates a win-win for both tech buyers and sellers – buyers get more payment flexibility to match their cashflow and procurement constraints, and sellers get more revenue acceleration tools,” Srimal explains.

Ratio is headquartered in San Mateo, California.