Maggie Adhami-Boynton, Founder & CEO of ShopThing: Revolutionizing E-Commerce With This Canadian Female Founder

Maggie Adhami-Boynton, is a 15-year startup veteran, Harvard Master’s graduate, and Founder of ShopThing, one of North America’s first live video commerce platforms. Hailed the next evolution in e-commerce by Deloitte, live video commerce leverages the power of live-streaming, influencers, and top-tier brands to sell online.

At ShopThing, they are transforming the way people shop and sell through live video commerce. Having taken APAC by storm and hailed the next evolution in e-commerce by Deloitte, they are bringing this $125 billion gig economy to North America with the help of top-tier retail brands, influencers, and 85,000+ active users.

Since ShopThing’s soft launch in 2019, Maggie has hired world-class product and technology teams and amassed a base of over 250,000 customers. There are no plans of slowing down.

On this episode of the Grit Daily Startup, Maggie says prior to founding ShopThing, she helped scale one of Canada’s most awarded mobile app agencies, Plastic Mobile, as Vice President of Operations. She became a member of the Havas Worldwide executive team following their acquisition of Plastic Mobile in 2015.