This App Lets You Filter Your Way to a Six-Pack

Nufa, a startup founded in 2021 by Alexey Urban and a group of ex-Google, Samsung, and Huawei employees, is transforming the world of body transformations.

It’s also fat shaming you, but let’s ignore that for now.

Using the magic of filters, the app currently changes your gut into a six-pack and gives you muscles where they may not really be. It’s a version of the junk people put on their faces and bellies on TikTok to make them look like stick figures. Thankfully, that’s just the beginning.

Although the app is focused on making you look weird for now, the team wants to expand into actual health and fitness. Once you filter yourself to oblivion, the app attempts to help you reach your visual goals. It will eventually offer personalized training programs and progress tracking to help individuals take control of their health and well-being.

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“We are spending our current funding on product development and releasing new features within the app,” said Urban. “We’re currently working on improving transformed photo realism, workout progress photo logging, and adjustable work plans based on fitness goals.”

Urban sees his app as a way to motivate us to look and feel better.

“An image of a person with a transformed physique, featuring their goal [appearance], is a key motivator to encourage them to exercise, eat well, and maintain a healthy sleep schedule. Upon seeing this photo, they release endorphins or ‘feel-good’ hormones. This can fuel their desire to make positive long-term lifestyle changes, such as avoiding fast food and joining a gym,” he said.

They also claim that seeing yourself ripped as John Cena will make you more confident. The jury is still out on that.

So it’s an app that fat-shames you into working out by showing you what you’d look like if only you ate kale smoothies and creatine. It’s definitely interesting.

“Ultimately, our app aims to empower individuals to take control of their own health and well-being,” said Urban.

Fair enough. I just worry that folks who try this app will slap their instant “after” photo on Instagram and keep living their chocolate eclair-filled lives. But, as a certified fatty, that might be the eclairs talking.