Jim Wong, Vice President of Engineering at Aircore: Using Real-time Social for Customer Engagement

In this episode, Sebastian Rusk interviews Jim Wong, Vice President of Engineering at Aircore, leading provider of infrastructure powering global social transformation with real-time communication tools. Jim Wong shares insights on how real-time audio and video—based on WebRTC—can enhance customer engagement and meet the needs of today’s consumer. He also discusses how Aircore helps businesses of all kinds deal with remote collaboration.

With over 25 years of experience as an engineer and leader, Jim previously served as the Architect and Director of Platform Engineering at SugarSync, a software development company providing secure cloud storage and file-sharing services. At SugarSync, he led the team responsible for the core client-server synchronization framework and developed a flexible and scalable system to store petabytes of data and billions of end-user files.

Jim also served as a Principal Architect at vLine, a Platform-as-a-Service (PaaS) for messaging and real-time audio and video communication.

Jim holds a master’s degree in Computer Science from the University of Illinois

Time Stamps:

• Introduction of Jim Wong – 00:29
• What is Aircore, and how does it work? – 01:14
• The importance of customer loyalty – 04:33
• Using gamification to drive engagement – 06:19
• How Aircore helps businesses turn social media channels into revenue streams – 09:20
• The role of social media in customer retention – 11:42
• The impact of Covid-19 on social media marketing – 13:40
• The future of social media marketing – 16:27
• Jim Wong’s advice for entrepreneurs – 19:17

Notable Quotes:

• “Social media is a double-edged sword. It can either make or break your brand.” – Jim Wong – 01:46
• “Brand loyalty is everything. Without it, your business won’t survive in the long run.” – Jim Wong – 04:46
• “Gamification is a powerful tool that can turn mundane tasks into something fun and engaging.” – Jim Wong – 06:29
• “Social media is not just a marketing channel; it’s a way to build relationships with your customers.” – Jim Wong – 11:50
• “Covid-19 has forced businesses to rethink their social media strategies and focus more on e-commerce.” – Jim Wong – 13:52
• “The future of social media marketing is all about personalization and relevance.” – Jim Wong – 16:42
• “Don’t be afraid to fail. Failure is the best teacher.” – Jim Wong – 19:31