E-Bike Startup Murf Electric Bikes Launches New Retail Location in Bend, Oregon

Picture this: effortlessly gliding through bustling streets, conquering challenging terrains, and feeling the wind in your hair as you comfortably cruise with exhilarating speed to your favorite surf or skate spot. Whether you’re a city dweller in search of a convenient way to navigate urban landscapes, or an adventure seeker yearning to explore nature’s hidden gems, Murf has the perfect ride for you. 

Established in 2016, Murf Electric Bikes is a trailblazing e-bike company that has been at the forefront of revolutionizing urban transportation. The company was founded on the belief that electric bikes have the power to reshape the way humans commute, exercise, and explore the world. With a strong focus on innovation and customer satisfaction, Murf has consistently delivered top-tier e-bikes with quality components that seamlessly blend functionality and style.

Murf’s new store in Bend, Oregon – the city with the highest number of bikers per square foot – marks an exciting milestone in the company’s journey. The store’s grand opening creates an opportunity for residents of Bend and surrounding areas to experience the Murf way of life and, subsequently, the Murf community, firsthand. This brand ethos was also important when choosing the space in Bend, and the company finally landed on a former home that also boasts a patio where people can take test rides. Here, guests can expect to explore the company’s latest and diverse offering of e-bike models, interact with other riders, and test ride these cutting-edge machines that offer a new dimension of cycling, all in a safe space without the judgment often found at other bike stores.

Bend’s active and community-centric lifestyle also meshes seamlessly with the core values of Murf and was the inspiration for the e-bike company to set up shop. The storefront serves as a community hub for riders to meet up and go “murfing” – a phrase developed by riders to go out riding together – which has become both a mindset and a way of life. With the new store, the company aims to not only provide exceptional e-bikes coupled with unbeatable hospitality but also to foster a sense of community around sustainable mobility.

Crafted with premium components like hydraulic brakes and a 52V battery, each bike was created to fit a variety of needs. Here are some of the current consumer favorites:

  • The Alpha Murf
  • The Alpha Cargo
  • The Fat Murf (also available in Step-Thru)
  • The Higgs (also available in Step-Thru)
  • The Izzy Step-Thru

Thanks to Murf Electric Bikes, the residents of Bend now have better access to approachable transportation – both in the bikes and customer support. So, whatever you choose from their variety of bikes, you can bet they’ll work with you to find something that perfectly matches your needs. After all, it’s all about unleashing fun wherever you go.

Want your own Murf e-bike? Get 10% off your order using Grit Daily’s link!


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Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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