Jenn Atkinson’s Approach to Real Estate as a Service Industry

In the world of real estate, where properties change hands and dreams take shape, the role of a realtor is often mistaken for that of a glorified salesperson. However, for Jenn Atkinson, an Associate Broker at Silvercreek Realty Group, it’s more than sales; it’s a service-based industry where the focus should be on clients, not just closing the deal.  

Jenn, a graduate of Boise State University and a proud Idahoan embarked on her real estate career in early 2015. After dedicating 15 years to raising her three children while working part-time, she took a leap of faith into real estate. Little did she know that this decision would dramatically impact her life and the lives of her future clients. Recently, she even featured as a Top 10 Agent in Idaho.

At the center of Jenn’s approach is the belief that real estate is not just a business transaction—it’s a service industry, and clients are not mere deals but individuals with unique goals and dreams. After cementing a successful transition into real estate, the Idaho native shares the valuable lessons that make her a service provider at heart:

The foundation is communication

One of  Jenn’s first messages to her clients is the benefit of clearly communicating their priorities and goals. Relaying what matters most to you is imperative, regardless of whether you’re buying or selling a property. Whether it be the location, amenities, investment potential, or profit margin, if articulated to their agent, a client’s priorities become the road map for a successful real estate journey.

“Communication is key,” she advises. “It’s imperative, as your realtor, I have a clear understanding of your wants and needs so I can truly be of service and create a positive experience. Don’t hold back. We are on the same team!” 

Jenn believes the most effective real estate professionals are approachable and trustworthy, which means sometimes having to tell clients what they need to hear regardless of what they want to hear. 

Education brings empowerment

The real estate landscape can be daunting, filled with complex terminology, market trends, and legal intricacies. Jenn takes pride in her ability to help buyers and sellers who are feeling overwhelmed by the real estate process get to a place of confidence and realization that their dreams are attainable. 

“Education and knowledge of the process is so important,” she says. “Please ask questions and lots of them!”

A realtor’s role as a trusted advisor is invaluable. Partnering with a broker who is accessible and hard-working allows Jenn’s clients to feel at ease while remaining informed.

Navigating the Unknown

Unexpected twists and turns are an inevitable part of the real estate journey. Keeping your hopes in check during these moments is crucial. You’ll get where you’re meant to be with a realtor like Jenn at your service.

The Associate Broker’s extensive experience in the Idaho real estate market allows her to navigate these challenges. “It’s so important to manage expectations in this constantly changing business, I often tell my clients they have full-time jobs, but real estate IS my full-time job—let me take some of the work off your plate.”

Choosing the right real estate agent means finding a partner who will put your goals and priorities first. Jenn Atkinson’s mission as a Realtor is simple: to love and empower people, be of service, and bring value to her clients. In what is at its core a service industry, a Realtor should be your trusted guide through the exciting but sometimes challenging world of real estate.