Meet hi Seltzer, One of the Fastest-Growing THC-Infused Beverages in America

hi Seltzer, the only all-natural, 0 calorie, 0 sugar seltzer, has quickly become one of the fastest-growing THC-infused beverages in America. Launched only a year ago, the product is currently available in over 3000 retailers across 23 states and nationally online through its website. The brand even recently partnered with The Pro Pickleball Tour, becoming the official THC/hemp-derived drink sponsor, and has plans to align with athletes, actors, musicians, and popular retail brands next year. 

Changing the Category, One Sip at a Time

As the first THC-infused beverage to utilize a nano-emulsified base ingredient, hi Seltzer pours clean and clear every time. To make it even better, there are five flavor profiles, from Lemon Lime, Real Cherry, and Watermelon to Wild Berry and Pineapple. But a big part of it is the THC, and each 12oz can contains 5mg of hemp-derived D8, which offers a more subdued and pleasant experience than other THC-infused products on the market. This dose makes hi Seltzer a more approachable and fun first-touch alternative to alcohol, allowing people to enjoy all the “happy without the hangover.”

The company’s grand vision is to build a “massive footprint in the emerging delta-infused category, similar to Red Bull’s market dominance with energy drinks.” As such, the brand recently partnered with the Professional Pickleball Association, becoming the official THC/hemp-derived beverage of the PPA tour. This alignment includes on-site sampling presence throughout the tour, digital billboard signage, online and broadcast presence, and more.

Upcoming events where adults can experience the brand and win some swag include OPEN in Lakeville, MN (March 7-10), OPEN in Austin, TX (March 14-17), CUP in North Carolina (April 3-7), OPEN in Houston, TX (April 12-15), OPEN in Dallas (May 30-June 2), CUP in Fort Lauderdale, FL (Oct 2-6), OPEN in Daytona Beach, FL (Oct 24-27), and SLAM in Dallas, TX (Nov 5-10).                                            

Of the partnership, Kim Pettit, Vice President of Partnerships for the PPA Tour, has said, “hi Seltzer is a forward-thinking beverage company that prides itself on delivering innovative and high-quality products to consumers, and the PPA Tour is delighted to add hi Seltzer to its ever-growing partnership mix. We continuously strive to join forces with innovators in their respective industries, and hi Seltzer is certainly a leader. We look forward to a productive partnership.”

Teamwork Is a Critical Driver of hi Seltzer’s Success

The company is co-founded by serial entrepreneur Louis Police (who serves as CEO) and Chris Ware, who serves as Chief Science Officer. Ware is the CEO of KCA Labs, one of the most trusted cannabis and hemp testing facilities in the country.

Police and Ware met while Police was working on his other company, Novel CBD, a nutraceutical brand that has become one of the largest CBD companies in the country (in 2023, the business announced their strategic partnerships as the only approved CBD brand for Kroger Corporation (NYSE: KR) and The American Pharmacy Alliance). Ware had the astute intuition that the market for D8-infused drinks was rapidly growing, and together with Police, they founded The Hi Collection, the parent company of hi Seltzer. 

Police says, “hi Seltzer is a true representation of the coveted trifecta; first, best, different. It’s the first 0-calorie, 0 Sugar, 0 Alcohol THC-infused beverage in the country.  We retain the best nanotechnology in the industry, and our incredible team makes all the difference. Communication and trust in one another is at the core of our organization’s success.”  

Up Next 

With nearly 1 in 5 adults participating in Dry January last year, up 13% from the previous year, non-alcoholic brands like hi Seltzer can seize momentum amongst new consumers. The company says it welcomes anyone over 21 to try its product.  The brand will expand into new retailers, making it even easier to grab products. From the looks of it, the brand is riding “hi” into 2024.