Influencer Platform Primetag Raises Over $3.8M in Latest Round

Omnichannel measurement platform allows brands to discover and evaluate influencers through a data-driven approach.

Primetag, the data & martech company specialized in influencer marketing analytics, has today announced a funding round of $3.8M (€3.5M) co-led by Indico Capital Partners and Iberis Capital. The funding is aimed at accelerating product development and expansion into new clients and markets.

Primetag provides an end-to-end Influencer Marketing SaaS modularised solution for brands and agencies. The software platform enables marketing planning, measurement, and optimization of campaigns and influencers, resulting in a unique product that provides omnichannel measurement, including a deterministic attribution of both online and offline sales conversions. Primetag´s solutions and services cover 50+ markets and aim at becoming a global reference in influencer marketing analytics and business intelligence innovation.

The funding will allow the company to accelerate its product pipeline, expand market and sales capabilities crucial for the expansion into new markets, and finalize testing an MVP for a new business line.

Primetag’s CEO, Manuel Albuquerque, stated, “We have been fine-tuning our platform for some time and are now at a position where the core product can already be scaled globally. This round will enable that movement and also to continue adding more data analytics capacity to our global clients.”

Stephan Morais, Managing General Partner at Indico Capital Partners, commented, “The influencer marketing sector continues to experience rapid growth, fundamentally transforming brand advertising strategies. As this industry evolves, the demand for tailored and sophisticated data analytics increases. Primetag’s software is at the forefront of this transformation, offering data-driven solutions in influencer marketing analytics, and we are proud to support the company in its path to becoming a global category leader.” 

Primetag is set to revolutionize the world of influencer marketing by becoming a meeting point for brands, agencies, agents, and influencers to connect and grow their businesses. Enabling its users to measure every single campaign’s KPI with a full-funnel view in real time, it’s designed to make influencer marketing easier to manage and scale and more ROI-driven.