Cutting Through the Noise: My Playbook for Winning the War for Talent

As the co-founder of Business Draft, an AI-powered talent platform, I often advise clients on strategies to attract top talent amid historically low unemployment. Between quiet quitting, the Great Resignation, and demands for remote work options, employers face fierce competition. 

The solutions, however, are not complex. I coach leaders to reimagine their talent strategies through technology with the candidate’s experience in mind. Those who digitally transform recruiting will transform their workforces.

Leveraging the Wisdom of Data Science

AI is now available to read the resume and build a profile. At Business Draft, for example, our algorithm reads what the candidate is looking for and cross-references that with company matches using advanced machine learning. Our technology contextualizes hard and soft skills, personalities, and workplace preferences on both the job description and candidate sides to drive compatibility. 

The system evolves dynamically as it’s fed new signals and delivers a shortlist of best-fit individuals so employers can focus on securing top talent rather than sorting through applications.

Winning Over In-Demand Candidates

Today’s candidates, especially those in coveted STEM fields, get bombarded daily. Business Draft helps employers stand out by tailoring communications to individual experiences and interests from the first touchpoint. 

Our platform is designed to make the process easy for candidates and nurture relationships. They answer questions, provide updates, and schedule interviews based on calendar availability. Recruiters also gain data-driven insights from these interactions to personalize pitches highlighting paths for career advancement.

Building Talent Communities

I advise clients to take an ecosystem view – sourcing should occur both externally and internally. It’s important to identify skilled individuals for upskilling, reskilling, and redeployment into business-critical roles.  

We also build talent communities through automated outreach to passive candidates best aligned with corporate values and initiatives. Our platform nurtures these relationships over time, maintaining interest even if the timing is not right yet for a job change. When needs arise, employers can tap pre-vetted, qualified talent communities.

Uncovering Overlooked Potential

When employers evaluate at a competency level, they unlock overlooked human potential. Our matching platform reveals adjacent skills from other industries or backgrounds that could be a culture add. 

As an example, a transitioning stay-at-home parent with strong organizational talents and emotional intelligence may excel as a project coordinator. Business Draft applies context to reveal transferable strengths regardless of linear career trajectories.

The Takeaway

The key is optimizing talent strategy holistically through a digital lens – from sourcing to retention and upskilling. In a competitive environment, it’s critical to streamline the hiring processes while extracting insights to drive workforce planning and talent pool nurturing. 

Most importantly, it’s essential to keep the candidate experience personal while removing bias and barriers that disadvantage qualified, diverse talent. I encourage all leaders to incorporate next-generation talent analytics. With unemployment so low, adopting AI-powered recruiting and retention technologies separates the winning workforces.