Navigating the AI in Marketing Landscape with Cigdem Oztabak at SXSW 2024

Oztabak takes the stage at SXSW 2024 not just as a participant but as a guiding force, moderating a pivotal panel that delves into the integration of Artificial Intelligence in the marketing world. With a keen eye on the evolving intersection of technology and consumer engagement, she brings a nuanced perspective to the discussion, emphasizing the synergy between human creativity, marketing, and AI capabilities.

The Lively & Grit Daily House: A Nexus of Innovation

Positioned just a short walk from the Austin Convention Center, The Lively & Grit Daily House stands as a sanctuary of innovation amid the buzz of SXSW. 

The house serves as a content-rich complement to the SXSW ambiance, merging captivating storytelling with profound insights. From March 9th to the 11th, it will transform into a crucible of innovation, spotlighting leading voices from esteemed media entities like Forbes and Dow Jones.

Spotlight on Cigdem Oztabak’s Pioneering AI Marketing Insights at SXSW

Cigdem Oztabak’s participation is set to illuminate the convergence of AI and marketing. As she moderates the panel at The Lively & Grit Daily House, attendees will be drawn into the evolving narrative of marketing in an AI-centric era.

With her extensive background in product marketing and marketing communications, particularly within the fintech and software technology sectors, Cigdem diving into integrating AI into marketing strategies. Her moderated panel, “Marketing to Humans in an AI World,” scheduled for March 11th at 4:30 PM CT, will explore the nuanced relationship between modern brands and digital-age consumers. She will guide discussions on utilizing AI to foster authentic connections, tailor customer experiences, and stay ahead of trends, thereby redefining marketing paradigms for the AI age.

But Cigdem’s contribution goes beyond moderating pivotal discussions; she’s actively engaged in the practical service of AI in marketing. Not long ago, she attended as a guest speaker at Toronto York University’s Business School, talking about AI in Marketing. The students were really keen on learning about AI automation tools in marketing, especially how they can be more creative and strategic in the field. Her background is 18 years of product marketing and marketing communications experience in the fintech and enterprise software technology sectors, and in the last five years as an entrepreneur, startup mentor, and communicator, she has seen a lot of changes and exciting developments.

She’s also renowned for her insights on how technology impacts business and everyday life, conveyed through her articles and the MetaCafe ~ FutureLink podcast, where she interviews various industry innovators. This session is a must-attend for anyone interested in the future of marketing, AI innovations, or simply looking to be inspired by the possibilities of tomorrow.

Title: Marketing to Humans in an AI World

Date/Time: March 11th, 4:30 – 4:50 PM CT

On Stage: Cigdem Oztabak, Justin Day, Anne Ahola Ward

Moderator: Cigdem Oztabak

For access to this transformative experience at The Lively & Grit Daily House during SXSW 2024, be sure to secure your ticket through Eventbrite.