A roadmap to successfully commercializing robots

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From left to right: Jennifer Apicella, Mike Dooley, Reese Mozer and Tom Ryden.

Commercialization is the impact point where all expectations for your product are tested – right when it hits the market. Successful commercialization is good for the individual company and the robotics industry as a whole. Success leads to more products ­– whether they are follow-on, derivative, or brand-new new ideas.

In the panel session “Robotics Roadmap to Commercialization Success” during the Robotics Summit & Expo on May 10 at 11:45 AM, learn from four robotics industry experts about developing strategic partnerships to expedite commercial expansion and the steps required to succeed in this process. Gain insights on navigating the non-linear road to commercialization as these executives share their experience and thoughts on the need for precision and detail-oriented partners.

The session will include Jennifer Apicella, Vice President of the Pittsburgh Robotics Network, where she oversees the growth and development of strategic partnerships and major programs, for one of the top robotics ecosystems in the world. With 15-plus years of experience working in technology, she has spent the majority of her career helping clients succeed with enterprise technology solution adoption.

It will also include Mike Dooley, a leading pioneer in consumer robotics, successfully shipping millions of products into homes for over the past 20 years. He launched the original LEGO MindStorms product line, introducing millions of kids to robotics. Dooley later co-invented and launched what is now the Braava series of smart robotic mops (acquired by iRobot) and helped develop the systematic mapping behaviors used in Roomba today. In 2017, he co-founded Labrador Systems to establish a new category of assistive robots.

Reese Mozer, CEO and Co-Founder of American Robotics and President of Ondas Holdings will also be a panelist. He is an accomplished entrepreneur, executive, and technologist, with over 12 years of experience in the drone, robotics, and private equity sectors. He also serves as a Board member of the Commercial Drone Alliance (CDA). Mozer holds a Master’s in Robotic Systems Development from Carnegie Mellon University and a B.S. in Mechanical Engineering and Entrepreneurship from the University of Southern California.
Tom Ryden, Executive Director of MassRobotics, will moderate the session. Ryden is an experienced senior executive who has devoted his career to creating viable businesses based on technology, covering domains ranging from the factory to battlefield to healthcare. He has overseen the development and introduction of leading mobile robotics products.
You can find the full agenda for the Robotics Summit here. The Robotics Summit & Expo is the premier event for commercial robotics developers. There will be nearly 70 industry-leading speakers sharing their development expertise on stage during the conference, with 150-plus exhibitors on the show floor showcasing their latest enabling technologies, products and services that help develop commercial robots. There also will be a career fair, networking opportunities and more.