Amazon launches eco-friendly Aware products as part of its climate promise

Many of Amazon’s attempts at fighting climate change have revolved around policy promises and investments, but now it’s focusing more on the goods it sells. The company has launched an Aware product line devoted to eco-friendly items like bedding, clothing, home essentials and skincare. In every case, they’re made with “bio-based ingredients,” recycled materials and other more sustainable elements.

All Aware products have received at least some form of independent environmental certification. Skincare products are certified as free of “chemicals of concern,” for instance. Bed and bath products, meanwhile, are verified as made in “socially responsible working conditions” on top of their reduced ecological footprint.

Amazon has long been accused of contributing to waste through its dominance of online shopping. In 2018, it accounted for 5 billion out of 165 billion packages shipped in the US — that’s a lot of cardboard, foam and other packing materials. The company has taken steps to minimize its impact, such as insisting on efficient packaging and developing reusable boxes you can turn into cat condos, but many of its own-brand products haven’t been designed with the environment as a top priority.

Green products like the Aware range might be necessary, though. Amazon has made much ado about its Climate Pledge target of achieving net-zero carbon emissions by 2040. While the company can reduce the impact of its facilities, packaging and transportation, it might have a harder time reaching that goal if its catalog doesn’t make a similar pro-climate shift.