AMP Robotics rebrand highlights expanded portfolio

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AMP Robotics is rebranding and dropping the “robotics” from its name, the company announced today. Moving forward, the recycling automation company will simply be known as “AMP.”

The Louisville, Colo.-based company was founded nearly a decade ago with the goal of proving AI, machine learning, and robotics can transform recycling. Since then, it has deployed hundreds of automated sorting systems across the U.S., Canada, Europe, and Japan.

“In short, our business has evolved, as has our focus as a company,” said AMP’s CEO Matanya Horowitz. “We’re selling more than robots — we’re providing solutions that address the waste industry’s biggest challenges, and we’re ready to introduce a new brand identity that reflects our delivery of AI-powered sortation at scale. Going forward, we’re simply AMP.”

Moving forward, AMP said it is focusing on creating results for its customers. This means it aims to reduce labor costs, increase resource recovery, increase landfill diversion, and ensure more reliable operations.

Horowitz said AMP is adjusting its focus to maximize economic value for its customers and the company. The company said it plans to continue to deliver for all of its customers and that this evolution reflects the company’s view of how to best serve waste and recycling leaders and advance its mission.

“We’re immensely proud of the work we do at AMP and remain grateful to our employees and partners who have accompanied us on our journey so far to transform the waste and recycling industry,” Horowitz wrote.

AMP’s product portfolio expands beyond robotics

In recent years, AMP has been expanding its product portfolio to include systems for material characterization, film removal and recovery, and compact spaces in materials recovery facilities. All of these technologies have been enabled by AI, AMP said.

Most recently, AMP launched a fully automated, facility-scale sortation system, called AMP ONE, for waste management customers. The system integrates AMP’s AI-powered sortation technology into custom or turnkey facilities. AMP said it aims to deliver maximum resource recovery with minimal labor and cost.

AMP ONE capitalizes on the experience the company has gained while developing its recycling technology. The company said it’s bringing this technology and experience together in a way that’ll allow it, and the industry, to realize the opportunity in sortation at scale.

AMP’s product portfolio includes vision systems for real-time and continuous material characterization, high-volume, high-speed air-jet sortation, its Delta robotic arm sortation system, its Microjet air-jet sortation for in-stream QC, and its Vac belt-mounted vacuum sortation for thin film removal.

“The fundamental thesis behind AMP—that the world is looking for more sustainable resources that artificial intelligence can unlock—is unchanged, but we’re adjusting our focus to maximize economic value for our customers and company,” Horowitz said.