Architecture platform Capsifi bolsters its leadership team with industry stalwarts

Sydney enterprise software company, Capsifi, announced its new executive leadership team. 

The company has appointed a new Chair, Andrew Barkla, CEO, Ian McAdam, and CRO, Tony Mascarenhas.

Capsifi founder and former CEO Dr  Terry Roach has decided to shift his attention to the strategy and vision for product innovation.

Capsifi is an architecture software platform that helps big companies with complex operations plan and manage their initiatives from ideation to implementation. 

The platform captures key information on a company’s business operating model, including strategies, capabilities, processes, and applications, to enable intelligent insights from the interplay between those layers. It gives organisations the visibility and real-time insights they need to navigate change and improve organisational decision-making. 

As the company moves to its next growth phase, Dr. Roach says he’s “thrilled to welcome these industry stalwarts into the Capsifi fold, having worked extensively with Ian McAdam and Andrew Barkla in various capacities in the past.” 

“Andrew has a strong background in global strategy and market growth, and Ian provides extensive experience in business leadership and market expansion,” he said.

“Additionally, Tony brings Capsifi a leadership background in strategic revenue growth through sales and partner channels. Hiring such outstanding executive talent wouldn’t have been possible without the Australian Business Growth Fund’s (ABGF) guidance and support.” 

In April 2022, Federal government-backed capital investor the Australian Business Growth Fund (ABGF) tipped $11 million into the SaaS startup to further expand and grow. 

ABGF investment co-head Ghazaleh Lyari said, “Terry started his partnership with ABGF with a focus on expanding his executive team, which is now well positioned to fulfill its growth potential.”

“Terry’s deep technical capabilities will ensure Capsifi continues to be at the leading edge of innovation and stays ahead of its competitors, while Ian’s extensive experience in leading large enterprises will enable Capsifi to refine and execute its go-to-market strategy,” she said.

“ABGF provides more than capital to help businesses grow. We work closely with our portfolio companies, assisting them with strengthening executive team capability to deliver on their growth objectives.”

Service NSW was Capsifi’s first customer, and the NSW government supported the business. It now has a global top-tier client base spanning Europe and North America, including Amex, AMP, Costco, and Ikea. 


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