B2B Payments Fintech Rupifi Raises Venture Debt

 Rupifi, India’s 1st embedded finance fintech for SMEs, has raised venture debt from Trifecta Capital. The company will use these funds to scale its existing B2B credit and payments products offered to small businesses transacting on B2B marketplaces.

“Trifecta Capital is the leading provider of venture debt in India, and we are super excited to have them on board in our journey towards solving B2B payments and credit for small businesses in India. We have always believed in a balanced mix of equity and debt for Rupifi’s growth and expansion. We plan to use this venture debt investment to further scale our partnerships with financial institutions, build a strong portfolio for our partner marketplaces and add significant value to them as an embedded and deeply integrated partner”, said Anubhav Jain, Co-Founder and CEO of Rupifi

“Rupifi sits at the intersection of SaaS, payments and credit and we are glad to partner with them in their goal towards disrupting B2B payments and credit in India. Embedded finance has been a focus for us, and we are big believers in Rupifi’s business model especially with the recent growth and digitisation of B2B commerce. Through its offerings Rupifi is enabling underserved small businesses to get access to institutional credit, thus enabling them to realise their true potential.”, said Rahul Khanna, Co-Founder and Managing Partner at Trifecta Capital.

“We have seen a very strong growth momentum in the adoption of our B2B credit products over the past few months, driven by positive word of mouth about our technology and customer-centric approach. Our embedded B2B BNPL product is currently integrated with category leading B2B marketplaces across industries including FMCG, grocery/kirana, pharma, medical equipment, fashion, food/HoReCa and agriculture. Our recently launched commercial card enables easy working capital finance for small businesses and helps them manage their purchases without worrying about short term liquidity or cash flow issues. We have couple of very exciting B2B payments and credit products in pipeline through which we aim to power digital B2B transactions for small businesses across use cases”, added Anubhav Jain, talking about Rupifi’s product roadmap and future plans.