Best Raven Tools Alternatives (in 2023)

Moz Pro is a comprehensive SEO platform that offers a number of tools for site SEO, including site auditing, keyword research, link building, and more. With user-friendly interfaces and intuitive features, it is an ideal choice for beginners looking to learn about SEO. Even seasoned SEO experts and companies can benefit from Moz Pro’s tiered plans, which offer various advanced features and a free trial.

Additionally, the platform offers site audit tools that help evaluate the performance of your content. By paying annually, you can get a 20% discount on one of Moz’s tiered plans, including the “medium” plan. This software is popular, but sometimes proves to be a little more than what some entrepreneurs need.

Semrush is an all-in-one suite of SEO tools that provides a comprehensive solution for keyword research, competitor analysis, site auditing, and backlink analysis.

One key advantage of Semrush over many others is that it gives a detailed analysis of how many backlinks you need to build to rank for a specific keyword. However, while many Raven Tools alternatives offer ranking data for Google, Bing, and Yahoo! Search engines, Semrush focuses exclusively on Google data.

Semrush provides a range of social media analysis tools, including content optimization, management, and performance analysis, giving marketers an edge. Semrush offers a free trial and a free version with limited features, as well as three paid plans.

Majestic SEO provides a backlink analysis tool that yields information on backlinks, anchor text, and referring domains. If you’re looking for backlink analysis, Majestic SEO is an excellent choice among the many Raven Tools alternatives. Although it might be limited in its scope, it is exceptionally good at what it does. You can use it to help build incoming link, analyze current backlinks, compare your site with competitive domains, and track other relevant metrics such as referring domains and anchor texts. 

Compared to Raven Tools, which offers a full suite of tools to manage SEO, Majestic is definitely aimed at a much narrower market. There is no free version or free trial offer. Instead, you can choose from among three paid plans, ranging from about $50 to $400 per month. 

SEO PowerSuite is a suite of four distinct tools designed to provide a comprehensive solution for growing site traffic. It offers four separate tools to address individual concerns, including technical site issues, SERPs tracking, link building, and outreach campaigns. You’ll gain access to keyword analysis, local SEO, mobile optimization, and more. 

Some users report dissatisfaction with the user interface design. If you require a web-based application, you’ll want to look elsewhere as PowerSuite is a desktop application. That can also require some local power; if your computer’s specs aren’t up to the apps’ needs, specific tasks can take additional time. 

BrightLocal also offers a more targeted collection of functions that manage local business site listings and search rankings. 

Much like Majestic, BrightLocal aims at a very specific corner of the SEO market: local SEO and tools for brand reputation management. It offers access to Google business profile audit reports and local SEO tools. You can explore the site’s functionality with a free two-week trial that’s fully featured. In addition to three paid subscription levels with reasonable rates ranging from $35 to $90 per month, you can also pay as you go to gain access to the Citation Builder tools alone. 

Some users report that some BrightLocal tasks complete very slowly compared to other alternatives. A rapidly increasing user base also tasks customer service responsiveness as well as site functions on occasion. You may also find some significant limitations on the use of the site’s LeadGen widget. 

 Sign up to BrightLocal today for a 14-day free trial.

SpyFu provides tools to analyze your competitors, helping you understand what your competitors are doing with their sites and digital marketing efforts. 

If you’re looking to get a leg up on your competitor’s website, SpyFu may be the right option for you. You can use it to get insights on their SEO strategies, paid search activity, and more. You’ll also find attractive graphic representation of data. While there’s no free version, pricing is fairly competitive, ranging from $39 to $299 per month, when paid monthly, or $16 to $149 per month when paid annually. 

Some users report experiencing some difficulty in exporting data in graphic format. In addition, some users may find the pricing excessive considering the breadth of its tools. Finally, the UI may strike some users as unnecessarily complex and confusing.