Bryan Cassady, Author of Cycles: How to Innovate Faster While Reducing Risks

Bryan Cassady believes consistent winners are idea builders who, over time, make good (and even mediocre) ideas great. He is the author of CYCLES, an enjoyable book that explains how to grow ideas up to 6x faster while cutting risks by over 50% by innovating at every stage.

On this episode of The Grit Daily Podcast, Bryan Cassady talks about his book, which brings together four years of research and the work of 22 innovation experts into a simple system with easy-to-use canvases and tools. The foundation of this system is thinking of idea building as an ongoing process of cycles. Some cycles are short, and some are long.