Cleo names Anita Woods as new VP of product

Financial assistant app Cleo has appointed Anita Woods as its new vice president of product.

Anita Woods, Cleo’s new VP of product

In her new role, Woods will report directly to CEO Barney Hussey-Yeo and will be responsible for leading Cleo’s product strategy and overseeing the firm’s product and user experience teams, working closely with the vice president of technology.

Woods brings over 15 years of experience to the role, having previously worked at Bain and Company, Amazon and Google. She has also held product leadership roles at Zava and Wefarm, where she built the company’s product functions from scratch and launched new products including Wefarm’s online knowledge sharing platform for small-scale farmers in East Africa.

Commenting on her appointment, Woods says creating products that help consumers improve their financial health is vital “now more than ever”.

Cleo was founded in 2016 and is headquartered in London. It claims to have helped four million people improve their financial health through its AI-driven conversational financial assistant app.

In June, Cleo raised $80 million in a Series C funding round at a valuation of $500 million.