First United Bank & Trust taps Finotta for personalised mobile banking

Finotta has been selected by Oklahoma’s First United Bank & Trust as the firm looks to provide its digital banking customers with personalised banking services.

First United Bank & Trust taps Finotta for its Personified platform

First United Bank & Trust will deploy Finotta’s Personified platform, which consists of a suite of mobile banking app products designed to “deliver precisely the right experience, service or product at the right time to their users”.

Services include a gamified financial health score to help improve users’ financial wellbeing and a financial journey manager providing personalised guidance and recommendations.

Finotta’s platform allows its financial institution customers to leverage data and insights to create and deliver personalised and customisable mobile banking interactions and solutions.

These personalised banking experiences, Finotta says, increase customer loyalty and engagement, and create a new revenue stream for financial institutions in a mobile-first world.

Alongside the partnership, First United Bank & Trust invested $3 million into Finotta’s seed round at the end of last year.

First United Regional Bank president Ryan Suchala says: “This partnership with Finotta will support First United’s vision to elevate 10 million lives by the year 2030.”

First United Bank & Trust is a $12.5 billion privately-held bank headquartered in Durant, Oklahoma, offering personal and commercial banking, investment management, insurance and mortgage products.