Former Hey You founder raises another $6.2 million for hospitality ordering startup

Hospitality sector online ordering platform Ordermentum has revealed that it raised $6.2 million in capital in July.

Backers in the company’s latest raise include NIB Holdings chair and existing backer David Gordon, plus EVP partner Damon Pezaro.

Existing investors include SEEK co-founder Matt Rockman, Pocketbook founder Bosco Tan and Pure Asset Management

Ordermentum was cofounded in 2015 by the cofounder of payments app Hey You, Adam Theobald, and former Toby’s Estate MD Andrew Low, initially focusing on coffee before the B2B software platform shifted into the broader food and beverage ordering market.

The startup previously raised $2.5 million in 2017 and then $5 million in February 2021, before a secondary market sale in August last year saw investor RoZetta sell its stake as the bulk of a $6 million round that also saw Pure tip in additional cash.