HungryPanda gobbles up Asian food delivery platforms Easi and Buy@Home

UK-based Asian food delivery platform HungryPanda, has snapped up two local rivals, acquiring Melbourne-based startup Easi and New Zealand’s Buy@Home.

The terms of the deal were not disclosed. The acquisitions mean HungryPanda, founded in 2017, now operates in 10 countries, including the UK, France, Italy, the US, Canada, Australia, New Zealand, Japan, South Korea and Singapore, across 60 cities.

It is now the Asian food delivery leader in Australia and New Zealand. The deals follow HungryPanda’s US$130 million capital raise in December 2021.

The company said the two transactions will help HungryPanda improve its local operations, help local restaurants achieve greater business success and improve the consumer experience by widening their choice of authentic Asian restaurants.

HungryPanda founder and CEO Kelu Liu said the acquisitions are an important milestone for the company to build the worlds leading overseas Asian food delivery platform.

“By combining our world-class technology and delivery network with the wider coverage of restaurants we can now offer consumers, I am hugely excited about the future potential for our business in these important markets,” he said.

“Improving the local Asian food delivery service is only the first step for us. We are dedicated to introducing a complete Asian fresh food and grocery delivery service, and adding local merchants’ activities and targeted discounts for our consumers with our aim to establish a comprehensive one-stop lifestyle service for overseas Chinese and local residents who have an interest in Asian food culture.”

Easi national operations manager Kitty Lu said the strategic alliance will increase their effectiveness and reach in a busy marketplace, both regionally and internationally.

“Easi has been growing nationally at a rapid pace since our launch in Australia and internationally and we are excited by the potential we can achieve working with Eric and the team at HungryPanda,” she said.

Last year HungryPanda launched two new business models: “PandaFresh”, a platform for Asian fresh food and grocery e-commerce, and “VouchersPanda”, a platform to provide new discounted ordering methods of online and offline lifestyle services for overseas Chinese.