Israeli embedded finance start-up Noble emerges from stealth with $18m

New Israeli fintech start-up Noble has emerged out of stealth with $18 million in a funding round led by Insight Partners.

Noble team

Additional investors in the round include Cross River Digital Ventures, Y-Combinator, Flexport Fund, TLV Partners, Operator Partners, Verissimo Ventures, Interplay ventures, Plug and Play and the George Kaiser Family Foundation.

Founded in 2021 and based in Tel Aviv, Noble provides the infrastructure for companies to build, launch and scale credit products, helping companies assess the creditworthiness of their customers for use-cases including credit cards, credit line assignments and buy now, pay later (BNPL) offerings.

Noble plans on using the new funding to hire new team members and aid product development.

“While most of the business world has gone online, credit solutions have remained cumbersome and complicated,” the start-up says.

“Noble reimagines the design of credit solutions so that they can be launched as easily as other modern digital services.”

Noble isn’t the only company helping businesses build their own credit products. A number of start-ups across the world, including US-based Stilt, fellow Israeli start-up Unit, Swedish banking giant SEB’s own start-up SEBx, to name a few, are all enabling businesses to build their own banking and credit products on their infrastructure.