Digital health and wellness have continued to grow in 2022. Although many things have slowed down with the current economic conditions, consumers still want health and wellness products. Kilo Health is one of the companies meeting those demands, serving over four million customers worldwide with a mix of in-house and venture products.
What are people interested in? According to a survey done by McKinsey & Company, consumer interest spans a wide range of dimensions, including health, fitness, nutrition, appearance, sleep, and mindfulness. Even in today’s market, there is plenty of room for growth and innovation as consumers seek out the perfect products to meet their needs.
Why does Kilo Health stand out? There are plenty of companies with health and wellness offerings, but Kilo covers a lot of bases, and it does so well. It provides innovative products, both in-house and through investments, each of which covers something entirely unique, from mental health and habit-building to dieting and diabetes management.
- The company has continued to grow in 2022, making headlines as Europe’s second-fastest-growing company this year.
- There is a business-to-business platform with multiple programs to help companies increase employee focus, motivation, and happiness.
Mental health has become a great concern in recent years, with more people acknowledging the need for proper mental healthcare. Kilo’s offering is Sensa, which operates with the unique approach of being a mental health assistant. The focus is on providing the tools people need and tailoring advice for specific needs.
- The app is made for a wide range of issues, providing a comprehensive mental health journey.
- The content evolves with time and is reviewed by professional behavioral therapists.
Eating and weight management are always popular, which is why there is a range of apps that approach it from different angles. Kilo offers Keto Cycle, DoFasting, Klinio, and ColonBroom to help people manage eating habits and lifestyles that involve specific diets and restrictions.
- Keto Cycle is a one-stop shop for the keto diet, regardless of experience.
- DoFasting is an intermittent fasting app that focuses on a wider range of dieters.
- Klinio offers solutions for pre-diabetes and diabetes management.
- ColonBroom covers constipation, bloating, and weight management.
Health and fitness are covered by Kilo’s Joggo and Cardi.Health. Joggo is a personalized running app with unique running plans for every user. Moreover, the plans are created by coaches to fit your needs, a running theme with Kilo’s products. Then there is Cardi.Health, which focuses on managing and understanding heart health in a way that provides insight and useful information to go with the usual data.
Investment projects: Aside from its in-house offerings, Kilo invests in a number of products it believes in. Some deal directly with health, including Revolab, a blood testing and tracking platform, and Tyler Health, a metabolic health app. However, others cover different aspects of digital health and fitness.
Innovation: While these are not the only apps of their kind on the market, they each approach a specific issue and do so well. There is no one-size-fits-all solution for health, which makes the differences between the apps shine. Health is personal, and Kilo seems to get that.
Spencer Hulse is a news desk editor at Grit Daily News. He covers startups, affiliate, viral, and marketing news.
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