Lisa Wilding-Brown, Chief Research Officer at Innovate MR: Real People Answering Your Business Questions For Better Data-Driven Decisions

In this episode of the Grit Daily Startup Show, Zachary J. Loeb talks with Lisa Wilding-Brown, the Chief Research Officer at Innovate MR, a global market research company. Lisa shares her experience and insights on how businesses can make data-driven decisions by asking real people the right questions. She also discusses the challenges businesses face when collecting and analyzing data and how to overcome them.

Time Stamps: 

00:36 – Introduction of the guest, Lisa Wilding-Brown. 

01:34 – Lisa’s background and how she became the Chief Research Officer at Innovate MR. 

03:20 – What is market research, and how is it done? 

05:50 – The importance of asking the right questions in market research. 

08:10 – The challenges businesses face when collecting and analyzing data. 

10:35 – How to overcome the challenges of collecting and analyzing data. 

13:35 – The role of technology in market research. 

16:50 – Examples of successful data-driven decisions made by businesses. 

19:20 – The future of market research and data-driven decision-making.

Notable Quotes:

• “Market research is really just a tool to help businesses make better decisions.” – Lisa Wilding-Brown
• “If you don’t ask the right questions, you’re not going to get the right answers.” – Lisa Wilding-Brown
• “One of the biggest challenges in collecting data is actually getting people to respond.” – Lisa Wilding-Brown
• “Technology has really transformed the market research industry.” – Lisa Wilding-Brown
• “Data-driven decision-making is really about using information to make better decisions.” – Lisa Wilding-Brown