NFTs and the decentralization brought by blockchain have been seen all over the place in the past couple of years, but the most interesting applications are when they intersect with the physical world. That is especially so when it is done in a way that provides real value from the technology instead of it being a gimmick, which is exactly what Fathom Yacht Club has done.
Fathom Yacht Club (FYC), co-founded by BIPOC female entrepreneur Jessica Hunt and her husband, Jonathan Sands, is the result of a mix of careers that come together perfectly to build and grow an NFT-backed decentralized yacht club.
Hunt holds a Master’s in Hospitality from Florida International University and a web development degree from Wyncode Academy, a well-respected coding bootcamp in Miami. She has also worked in marketing, Web3, and golf clubs where she’s learned about club memberships.
Sands, on the other hand, brings marine expertise as a marine surveyor with a degree in Naval Architecture and Marine Engineering from the University of New Orleans.
As a couple who lives and works in Miami and spends a lot of their free time chartering boats both locally and abroad, one thing they always felt was lacking was a social community that they could share their love for boating with. They didn’t want to join a traditional yacht club because the notion was so stale at this point. “It’s old school. We’re global now, so why not build something global,” Hunt said.
What really intrigued the pair is that through a utility-backed NFT community and a booking app, they could reinvent the yacht club membership model and make it something decentralized, associated with multiple locations, and host exclusive VIP experiences that would cater to their members.
“To me, what’s exciting is that I personally love boating – my husband and I charter boats often,” said Hunt. But as a developer who has been keeping up with the explosion of Web3 and its developments, she also said of FYC: “I love the tech that’s behind it.”
The duo decided that their hometown of Miami was also the perfect place to start FYC; after all, Miami and Ft. Lauderdale are international boating capitals, and the weather is ideal for cruising year-round.
Together, Hunt and Sands have collaborated to enhance the NFT market with Fathom Yacht Club. Three membership tiers are available, ranging from $5,000 – $15,000, each giving you access to bigger boats, the ability to bring more guests, and exclusive experiences and perks. But unlike a traditional yacht club, there are no initiation fees or annual fees, and your membership is leasable and sellable. And you don’t have to worry about any social events being at the dated clubhouse because instead, they’ll be at luxurious and contemporary locations around the world.
Spencer Hulse is an editor at Grit Daily News. He covers affiliate, viral, and marketing news.
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