Mobile Performance Network Mobmio Launches in the US
The network that boosts app growth and drives mobile-first publisher revenues. Launched in 2023, Mobmio has already reached 500+ million mobile users, generated 50+ million interactions, and acquired 15+ million new users for its customers worldwide.
Mobmio is a fast-growing mobile performance network that specializes in user acquisition for mobile apps and monetization services for publishers. The company is operated by Mitgo, an international IT company with a startup accelerator within its structure.
“Mitgo has always been – and continues to be – an innovative hub for emerging and mature markets. That’s why launching Mobmio is a logical step for us, allowing our publishers to harness the full potential of the fast-growing global mobile market. Brands will benefit from an experienced team in mobile marketing,” says Alexander Bachmann, Mitgo’s CEO. Mitgo plans to invest a total of $10 million into Mobmio’s development by 2025.
Mobmio is set to fuel app growth for American brands and drive publisher revenues for mobile-first publishers and in-app advertisers.
Fast-Growing Mobile App Market
The global app market continues to flourish, with impressive revenue figures and promising growth projections. In 2022, the total app market revenues reached a staggering $475.90 billion, according to data from Statista. Looking ahead, experts expect the market volume to reach a whopping $755.50 billion by 2027. According to Mitgo’s data, the share of mobile sales in the US experienced a year-on-year increase from 20.6% to 23.2% during the first half of 2023.
As of March 2023, 8% of apps from the US monetized by being paid apps, while only 3% of global apps monetized this way. Additionally, 26% of U.S. apps generated revenue by including ads, however, this is lower than the global average of 36% of apps including ads.
Mobmio is already partnering with world-class brands, such as avatar maker Ai Avatar, language learning application Lingopie, e-commerce company Joom, VPN Surfshark, dating app Mamba, and many more. By the end of 2023, Mobmio aims to attract an additional 1500 brands and projects in the US, supplementing the existing American applications. Furthermore, the project aims to expand its reach by introducing 4,500 applications in various countries globally, including India, Brazil, Mexico, European Union countries, and others.
The company offers a dedicated monitoring and compliance department, allowing publishers and advertisers to track and prevent suspicious or fraudulent traffic, ensuring only high-quality traffic is delivered.
Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.
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