New paytech Argyle Payments launches in the US

CEOs Joseph Daly of Capri Payments and Eric Kellogg of Adept Payments have come together to launch a new paytech firm, Argyle Payments.

Argyle Payments will focus on specialty markets

Argyle says it will focus on small and midsize merchants in “high-margin” specialty markets to support processing payments in e-commerce, traditional retail and alternative payments.

Based in California, the company streamlines the merchant application process through in-house credit underwriting and timely decisioning. It says it boosts customer success through compliance support, governance best practices and a metrics-driven approach.

It aims to target sectors such as financial services, health and wellness, travel, CBD and hemp, information technology and alternative products.

Daly has more than 20 years of operations and risk management experience. Before founding Capri, he served as vice president of enterprise risk for Deutsche Bank, executive vice president of strategy and then chief operating officer for Comdata and general manager and chief operating officer for Paysafe.

Kellogg is a veteran payments business owner and sales executive. After serving as director of the Americas for TR Fastenings, he shifted into sales with Bankcard USA before founding Adept Payments in 2011. An independent sales organisation for merchant services, Adept carved out market share in niche specialty markets.