Red Flags from Google: Core Web Vitals INP Email Triggers Worries and Uncertainty

Google’s announcement of the Core Web Vitals INP has caused panic and confusion among site owners. In this article, we will provide you with everything you need to know about Core Web Vitals INP, how it affects your website, and what you can do to achieve a good score.

What are Core Web Vitals?

Core Web Vitals are a set of metrics that Google uses to evaluate user experience on a website. They consist of three metrics, namely, First Input Delay (FID), Cumulative Layout Shift (CLS), and Largest Contentful Paint (LCP). Cumulative Layout Shift (CLS). These metrics come together to provide a comprehensive report of how users interact with a website.

What is INP and How Does it Fit into Core Web Vitals?

INP, orInteraction to Next Paint, is a new metric that Google will add to Core Web Vitals in March 2024. It measures the time it takes for a website to respond to user interactions, such as clicks and scrolls.

INP will replace FID as a Core Web Vital because it provides a more accurate measurement of user experience. FID only measures the delay between the user’s input and the browser’s response, while INP considers the user’s experience after the response.

Google’s Email Notices About INP Scores

Google has started sending out email notices to site owners whose websites have low INP scores. The emails have the subject line “Core Web Vitals INP issues detected on your site” and list the site domain that has the issue.

While these emails may cause concern, site owners have several months to improve their INP scores before the March 2024 deadline. Additionally, INP is only one part of Core Web Vitals, and a good score does not guarantee good rankings in Google search.

Improving Your INP Score

Improving your INP score requires a combination of technical and user experience improvements. Here are some steps you can take to improve your INP score:

Optimize Website Speed

Website speed is a critical factor in improving your INP score. You can optimize your website speed by:

• Using a content delivery network (CDN) to serve your website’s content from a server closest to the user.
• Compressing large images and videos to reduce their file size.
• Minimizing the number of HTTP requests your website makes by combining and compressing CSS and JavaScript files.

Optimize User Experience

Optimizing user experience is also crucial in improving your INP score. You can optimize user experience by:

• Reducing the number of ads on your website that can cause delays.
• Minimizing pop-ups that can interrupt user interactions.
• Using a responsive design that adapts to the user’s device and screen size.

Optimize Website Design

Optimizing your website design can also improve your INP score. You can optimize your website design by:

• Minimizing the use of third-party scripts that can cause delays.
• Reducing the number of redirects on your website.
• Using lazy loading to defer the loading of non-critical resources until they are needed.

The Importance of Core Web Vitals

While Core Web Vitals are not the only factor Google considers when ranking websites, they are an essential part of user experience. A website with good Core Web Vitals scores is more likely to provide a positive user experience, leading to higher engagement, increased traffic, and better search rankings.

Conclusion

Google’s Core Web Vitals INP is a new metric that will replace FID in March 2024. While site owners may be concerned about their INP scores, they have several months to improve them before the deadline. Improving your INP score requires a combination of technical and user experience improvements. A good INP score is essential in providing a positive user experience, leading to higher engagement, increased traffic, and better search rankings.

FAQs

What are Core Web Vitals?

Core Web Vitals are a set of metrics that Google uses to evaluate user experience on a website. They consist of three metrics, namely, First Input Delay (FID), Cumulative Layout Shift (CLS), and Largest Contentful Paint (LCP).

What is INP?

INP, meaning Interaction to Next Paint, is a new metric that Google will add to Core Web Vitals in March 2024. It measures the time it takes for a website to respond to user interactions, such as clicks and scrolls.

How can I improve my Core Web Vitals INP score?

You can improve your INP score by optimizing website speed, user experience, and website design. This includes using a content delivery network (CDN), compressing large images and videos, minimizing the number of ads and pop-ups, and reducing the use of third-party scripts and redirects.

First reported on Search Engine Land

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