Revue is coming to an end: In 2021, Twitter acquired Revue, becoming part of the newsletter boom that saw writers flock to one-person publications. People were making a lot of money, and services like Substack soared. But now, the heat has cooled, and newsletters no longer have the same appeal. Revue is simply the most recent casualty.
What is Revue? For those unfamiliar with the service, it allows writers and publishers to easily start and put out a newsletter. Its Twitter integration makes promotion simple and allows new users to subscribe via the creator’s Twitter profile. However, that will all soon come to an end.
When will the service shut down? According to a statement by Revue, the service will cease on January 12, 2023, at which point it will no longer be possible for users to access their accounts. However, for those who run a paid newsletter, all paid subscriptions will be set to cancel at the end of their billing cycle on December 20, 2022.
- The automatic cancellation is to ensure users do not pay when they are no longer able to send newsletters via Revue.
- On January 12, 2023, the service will not only shut down but also delete all data.
Retrieving data before it is deleted: Anyone with a Revue account will be able to access subscriber lists, past issues, and analytics through their accounts. But once it is all deleted, there will be no getting it back. The statement also said that users do not have permission to use the subscriber information for any purpose, which means it is on users to be responsible and not misuse the data for any other purpose.
What does it mean? The rocky economic climate affects everyone, and online media is no exception, with publications like Protocol and Future closing their doors. The same is true for newsletters, which no longer have as much momentum as before, making services like Revue less profitable as solo newsletters become fewer and farther between.
Spencer Hulse is a news desk editor at Grit Daily News. He covers startups, affiliate, viral, and marketing news.
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