The cannabis industry is rapidly expanding across the United States, and the East Coast is no exception. Royal M, located in New Jersey, is at the forefront of this movement, offering a unique and welcoming experience for cannabis consumers.
Led by CEO Ananya Mukerjee, a scientist with a background in highly regulated industries, Royal M is committed to providing high-quality products and educating the community about the benefits of cannabis.
In her appearance on the Grit Daily Startup Show, Mukerjee explored the mission of Royal M, the challenges they face in overcoming the stigma surrounding cannabis, and their vision for the future.
Creating a Royal Experience
The mission behind Royal M is to provide royal treatment to its customers, ensuring they feel valued and cared for throughout their visit. To accomplish this, Mukerjee has put together a team that consists of professionals from diverse backgrounds, including engineers, scientists, teachers, and athletes.
The unique mix of talent brings a wealth of knowledge and expertise to the dispensary, allowing it to cater to a wide range of customer needs. Whether a customer is an athlete seeking pain relief or a teacher looking to reduce stress, Royal M is dedicated to helping people find the right cannabis products for their specific requirements.
Overcoming the Stigma
One of the biggest challenges faced by Royal M and the cannabis industry as a whole is the lingering stigma surrounding cannabis consumption. On the East Coast, where cannabis legalization is relatively new, many people still view cannabis as taboo.
Mukerjee and her team are determined to change this narrative by providing a safe and educational environment for customers to learn about the benefits of cannabis. By offering highly curated and regulated products, Royal M aims to dispel misconceptions and demonstrate that cannabis can be a valuable addition to one’s wellness routine.
Procurement and Quality Assurance
Mukerjee’s background as a scientist and her experience in highly regulated industries have played a crucial role in shaping Royal M’s approach to procurement and quality assurance. The dispensary takes great care in selecting the highest quality products, ensuring that customers can trust the safety and efficacy of what they purchase.
By vetting suppliers and thoroughly examining each product, Royal M guarantees that customers receive only the best cannabis products available on the market. This commitment to quality sets them apart and provides customers with peace of mind.
Creating an Inclusive Experience
Additionally, Royal M aims to create an inclusive experience for everyone, regardless of their background or familiarity with cannabis. That is all from the understanding that education is key to overcoming the stigma surrounding cannabis, and they take the time to educate customers about the various benefits and uses of cannabis.
By fostering a warm and friendly atmosphere, Royal M ensures that customers feel comfortable asking questions and seeking guidance. Their goal is to make every visit a predictable and enjoyable experience, where customers can explore the world of cannabis with confidence.
Future Plans and Community Involvement
As Royal M continues to establish itself as a trusted name in the cannabis industry, they have big plans for the future. The dispensary aims to host events and engage with the community, providing opportunities for people to learn more about cannabis and its potential benefits.
Additionally, Royal M is committed to supporting local nonprofits and giving back to the community. Mukerjee and her team are passionate about making a positive impact and creating a space where everyone feels welcome and valued.
Pushing the East Coast Industry to New Heights
Royal M aims to change the cannabis experience on the East Coast using its team of knowledgeable professionals and by pursuing a commitment to quality and education. As the cannabis industry continues to evolve, Royal M is poised to be a leader in providing exceptional products and experiences for cannabis consumers.
Phillip Lanos is the host of Grit Daily Startup Show, a renowned self-help author, personal brand manager, and digital marketing expert. With over 2,000 interviews with industry leaders, Phillip is a seasoned voice in the entrepreneurial world. Featured on platforms like Entrepreneur and Inc Magazine, Phillip brings a wealth of experience and insight to every conversation.
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