rupifi: Rupifi raises venture debt from Trifecta Capital

Rupifi has raised venture debt from Trifecta Capital. The company will use these funds to scale its existing B2B credit and payments products offered to small businesses transacting on B2B marketplaces.

“We have always believed in a balanced mix of equity and debt for Rupifi’s growth and expansion. We plan to use this venture debt investment to further scale our partnerships with financial institutions, build a strong portfolio for our partner marketplaces and add value to them as an embedded and integrated partner”, said Anubhav Jain, Co-Founder and CEO of Rupifi in a satatement.

“Embedded finance has been a focus for us, and we are believers in Rupifi’s business model especially with the recent growth and digitisation of B2B commerce. Through its offerings Rupifi is enabling underserved small businesses to get access to institutional credit, thus enabling them to realise their true potential,” said Rahul Khanna, Co-Founder and Managing Partner at Trifecta Capital, in a statement.

“Our embedded B2B BNPL product is currently integrated with category leading B2B marketplaces across industries including FMCG, grocery/kirana, pharma, medical equipment, fashion, food/HoReCa and agriculture. Our newly launched commercial card enables easy working capital finance for small businesses and helps them manage their purchases without worrying about short term liquidity or cash flow issues,” Jain added in his statement.