San Diego startup Tiled lands $13.7 million to make documents interactive, with backing from Seismic

Two San Diego startups in the digital documents business — Tiled and GoFormz — said this week that they’ve raised millions in venture capital funding.

Tiled, founded five years ago, pulled in $13.7 million in a Series A funding led by Signal Peak Ventures and included San Diego unicorn Seismic, Adobe and University Growth Fund, along with existing investors.

Tiled delivers no-code microapps that aim to make business documents interactive by providing tools to enable video, image galleries, scrolls and other content to business presentations — where charts and graphics can be switched to display different data with a click.

“Documents are essential to business, but they haven’t kept pace with the experience users expect from the most highly engaging and personalized content today,” said Darrell Swain, founder and chief executive of Tiled. “We’re building the next-generation document. It is built to be interactive.”

With Tiled, users can assemble microapps using Adobe XD, InDesign, Photoshop, Sketch, Figma, PowerPoint, Google Slides and other design tools.

The 60-employee company has grown fast in the past 12 months, adding 99 new customers including HubSpot, Paycore and Skullcandy. It has entered a partnership with Seismic, which makes software for managing sales and marketing campaigns at businesses.

Seismic has a high profile in San Diego’s software scene. It has raised $440 million over the past 11 years and surpassed a $200 million annual revenue run rate. Investors have pegged the company’s valuation at $3 billion.

“We have a really deep relationship with Seismic,” said Swain, “not only deep in the way we go to market together, but also deep in the way our technologies are integrated.”

With the new financing, Tiled will ramp up hiring across all areas of the company — aiming to employ 90 workers by year-end, said Swain.

GoFormz, which has developed software that allows workers to fill out forms and capture data via smartphones and tablets instead of using paper forms, raised about $20 million in Series A financing led by Shasta Ventures.

GoFormz helps companies in construction, agriculture, energy, field service, government and other non-technical industries. GoFormz existing investors, Cloud Apps Capital Partners and Glynn Capital, also participated in the financing round.

The core product enables workers to fill out and submit forms from any location. Users can share forms with people outside of their organization to be filled out.

“Businesses now view digital transformation as a necessity in order to keep pace with their competitors and the needs of their customers,” said Rob Brewster, chief executive of GoFormz. “This latest funding round will provide us with the resources we need to continue to serve our rapidly growing global customer base.”

GoFormz said some 3,000 paying companies using its platform to cut paper consumption and switch to electronic records.

“Businesses now view digital transformation as a necessity in order to keep pace with their competitors and the needs of their customers,” said Brewster. “GoFormz is an invaluable platform for modern businesses, and this latest funding round will provide us with the resources we need to continue to serve our rapidly growing global customer base.”