Sean Shea Shaped ViB With 3 B2B Marketing Strategies He Mastered Moving Up From Salesperson to CEO

Slowly, it started to gain traction, and the magazine began to attract more readers. As it grew, so did our list of contacts, and we were able to reach out to a broader audience with more targeted messages.

We found that by providing value to our audience through educational content, we were able to establish a sense of trust and reciprocity with them. This ultimately led to a steady stream of qualified leads and new business for our company.

Lead generation is more than just a numbers game, it’s an act of reciprocity. By focusing on providing value to your audience as your #1 priority, you can establish trust and create a mutually beneficial relationship that leads to more sales opportunities.

Grit Daily: Embracing iteration suggesting trying a lot of different tactics, but how about using tried and tested marketing tactics?

Sean Shea: B2B marketers know that email marketing is an incredibly powerful tool. But it’s one that few teams are using to full potential. Even if you craft the best possible email with the most enticing subject line, if it doesn’t fall into the right inbox you won’t get the uptake you’re looking for.

During the early 2000s, email marketing was still in its nascent stage with limited options for targeting and personalization And so, alongside my research into consumer habits and preferences, I decided to purchase qualified data to take email marketing to the next level with more targeted and personalized campaigns. Together with the information collected via the editorial platform, we had the basis for building ViB’s email marketing service.

Today, ViB Emails continues to evolve, tackling more modern email marketing demands like deliverability rates, list hygiene, contact data quality and hyper-precise segmentation. It’s important to us that we don’t just rely on tried and tested marketing tactics, but instead, we continue to iterate and improve our approach.

Grit Daily: How important is it to build a community of trust?

Sean Shea: Building a network in your industry is a fundamental step for emerging companies. It’s critical to attract supporters and present yourself as a thought leader. But more importantly, a network is essential for establishing trust.