SEO Startup Botify Secures $55 mln in Series C Funding

Botify, a New York-based SEO startup, has announced the closing of a $55 million Series C funding round to continue generating organic search growth.

The round was led by InfraVia Growth, with participation from other firms like Bpifrance, Eurazeo, and Ventech. This brings the total funding raised by the startup to $82.2 million. Nicolas Herschtel, a Partner at InfraVia who will be joining Botify’s board of directors, said about the firm’s participation in the round:

“We are very excited to contribute to Botify’s high growth and innovation and help them deliver against an ambitious product roadmap. We have been extremely impressed with the founders’ vision for the future of search and we are confident that with their unique data model and focus on automation, Botify is well positioned to build upon the market momentum and continue to transform the SEO market.”

Botify has developed a platform to provide users with insights across the search funnel, harvesting Artificial Intelligence to make recommendations and automate time and resource-intensive SEO implementations. The startup has set itself as one of the leaders of the enterprise SEO industry by providing its solutions to acclaimed brands like Expedia, L’Oréal, The New York Times, Groupon, Marriott, Conde Nast, Crate & Barrel, Fnac Darty, Vestiaire Collective, and Farfetch. Adrien Menard, Co-Founder, and CEO of Botify, said:

“The investment comes on the heels of a year during which online activity accelerated. The pandemic forced brands across all industries to quickly reassess their digital marketing investments or speed up their digital transformations. With the ability to drive sustainable traffic and revenue – and deliver a high ROI, organic search marketing has become a core strategy helping enterprise brands navigate this new world. The additional funding will assure we can fuel our product innovation, notably in organic search automation, grow our global presence, specifically in APAC, and support our partner ecosystem development.”

With more than $47.5 billion having been spent on SEO by businesses in 2020, the SEO industry represents a major opportunity for the SEO startup, which aims to capitalize on the projected growth of 20% the industry is expected to have over the next 4 years.