Stash Adds Venture Investor Liza Landsman to Board

As it enters its next stage of growth, investing and banking app Stash has added eCommerce expert and venture investor Liza Landsman as an independent board member. 

Landsman serves as a general partner at global venture capital firm New Enterprise Associates (NEA). Before that, she was president of Jet.com and held top positions at Citigroup, BlackRock and E*Trade, Stash said Monday (Nov. 14) in a press release. 

“Liza understands the vast population of American consumers and the tools they need to improve their lives,” Stash CEO and Co-Founder Brandon Krieg said in the release. “Her experience across tech, finance and retail, and commitment to keeping customers’ needs front-and-center, will help guide us on our mission as we support Americans on their journeys to stronger financial futures.” 

Stash has also added two other senior leaders. Kate Ring, formerly of LPL Financial, has joined the company as chief compliance officer, while Lauren McKenzie, previously with Drift, Hubspot and Fidelity, has joined Stash as vice president of product design, according to the press release. 

The three new leaders join Stash at a time when the firm surpassed $125 million in revenue in the last quarter, continues to serve more than 2 million active subscribers and has launched new products, the release said. 

Last month, the company introduced two new features: expanded crypto access with unique guardrails and a new back-end infrastructure called Stash Core that is built for expansion and product innovation. 

“Stash shifts the way millions of Americans think about and interact with money,” Landsman said in the release. “The company stands out for its alignment in serving their customers’ best interests — from its subscription model to its guidance and guardrails that make long-term investing and banking easy for everyone.” 

As PYMNTS reported Oct. 4, Stash now lets customers buy eight of the biggest cryptocurrencies, with the company saying there will be guardrails in place to help them invest with more confidence. 

How Consumers Pay Online With Stored Credentials
Convenience drives some consumers to store their payment credentials with merchants, while security concerns give other customers pause. For “How We Pay Digitally: Stored Credentials Edition,” a collaboration with Amazon Web Services, PYMNTS surveyed 2,102 U.S. consumers to analyze consumers’ dilemma and reveal how merchants can win over holdouts.