T-Mobile is considering acquiring Mint Mobile, a company partially owned by Ryan Reynolds

T-Mobile, the second largest mobile service provider in the US, is reportedly in talks to acquire Mint Mobile, a budget cell phone plan provider on the T-Mobile network.

According to sources, Ryan Reynolds owns about 25% of Mint Mobile. No final decision has been made and Mint Mobile could choose to remain independent or be sold to another party. T-Mobile declined to comment, and Mint Mobile did not immediately respond to requests for comment. Reynolds became a part-owner of Mint Mobile in 2019, and has promoted the company through TV ads and social media.

Background

Ryan Reynolds became a part-owner of Mint Mobile in 2019. He has been the company’s main pitchman, appearing in their TV ads and promoting the company to his large social media following.

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Ryan Reynolds Gets Companies Sold

In 2021 advertising software company MNTN acquired Maximum Effort Marketing, the agency founded by Ryan Reynolds known for creating viral ads for brands such as Match and Mint Mobile. The agency continues to operate under its own name as a subsidiary of MNTN. As part of the deal, Reynolds took on the role of MNTN’s chief creative officer. George Dewey became chief brand officer at MNTN while continuing to serve as president of Maximum Effort Marketing.

In 2020, Diageo, the leading producer of spirits and beers, purchased a gin brand co-owned by the actor for $610 million. The initial payment of $335 million was made, with the possibility of an additional $275 million based on the brand’s performance in the next decade.

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