The Antler Investor Memo Series: How Liively is becoming UberEats for stadium seats

 

Company: Liively

Formation date: 2022

Stage of business: Pre-Seed

Founder: Norbert Herrmann 

Current investors: Antler

Currently raising: Yes

 

The business

Digital payments, contactless meal ordering and food delivery apps have spiked in use over recent years, driven largely by transforming consumer behaviour due to the pandemic. As crowds flock back to major events and stadiums, the convenience and efficiency of these services are in demand within large venue settings.

Liively, an in-venue delivery service, instantaneously delivers food and drinks to patrons stadium seats, keeping spectators in the moment rather than in queues. As venues re-evaluate their crowd management techniques, Liively offers a purpose-built, contactless solution delivering increased orders for vendors, reduced staffing pressure, and improved customer experience. 

 

Antler investment thesis

“While contactless QR code ordering has boomed for dine-in experiences, this solution has yet to be translated at scale, to stadiums in Australia,” said Bede Moore, APAC Managing Partner at Antler. 

“We foresee a pathway for Liively to be the in-venue delivery service providing patrons with hot meals and refreshing drinks at Australia’s largest stadiums and events. As Liively doubles down on its unit economics to deliver its offering at scale, we have conviction in its team to execute its go-to-market strategy backed by an advisory board with experience ranging from Mr Yum, Uber, and Sidekicker.”

 

Traction/milestones

This year, Liively has developed its MVP with input and support from key venues and vendors. In doing so, it grabbed the attention of major venues across Australia, including the Melbourne Cricket Ground (MCG), Marvel Stadium, and major events such as the inaugural Night Noodle Markets.

As a result, Liively’s MVP and go-to-market team food delivery team are in place and on the cusp of launching its product at scale.

 

Due diligence 

Explore Liively’s pitch video and investor deck via The Antler Portfolio Reveal Platform.

 

Latest funding

Pre-Seed from Antler

 

Use of funds

Antler Australia’s initial funding has enabled Liively to build its MVP, develop its unit economics to deliver a scalable business model, and grow its go-to-market food delivery team. 

 

The founder says

“As digital payment platforms transform the way we order restaurants, pubs and bars, our experiences at major events remains largely unchanged. Everyone can relate to moments of missing out on the action when you’re queuing for a beer, burger or chips at a major event. We’re on a mission to change just that,” said Norbert Herrmann, founder at Liively. 

“The appetite from vendors and venues alike on the possibilities Liively could unleash to improve customer experiences is thrilling. Beyond stadiums and large-scale live events, we are driven to expand our offering broader to suitable closed environments ranging from corporate offices, healthcare, campuses, and beyond.

“Antler has been instrumental in bringing Liively to life. Joining a community of like-minded ambitious entrepreneurs driven to disrupt industries and solve some of the biggest challenges we face – has been a remarkable experience.”

 

What’s next?

Antler, a global early-stage VC, recently showcased the latest investments it’s made in ambitious Australian founders and startups. Liively featured as one of Antler Australia’s newest portfolio companies.

Explore how Liively is the cure for queuing via the Antler Portfolio Reveal Platform.