The Morning After: Twitter rebrands itself as X and ditches the bird

In a series of tweets last Saturday, Musk said the company’s famous bird logo and name would soon disappear. The company will change from Twitter to “X.” According to Platformer, Musk emailed staff later over the weekend saying the company would become X and his note “was the last email he’ll ever send from a Twitter email address.” And a lot of those changes have now happened.

Twitter’s own account is now all “X” branding, and it’s rolled out quickly elsewhere. Twitter employees are getting an “X” tag to their Twitter handles, next to their blue check, while the “X” logo has already been projected on a building, like a bat signal for self-aggrandizing tech executives and their minions. (I’m still not sure what this tweet (X?) even means.)

X.com was once an online bank co-founded by Musk in 1999. It eventually became PayPal and was bought by eBay. Of course, we already have SpaceX, his recently announced AI venture is called xAI and Twitter’s holding company was rammed to X Corp in April. Musk has also talked about how X would help Twitter become an “everything app.”

Terms that still need to be rebranded: subtweets, retweets, fail whales.

– Mat Smith

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The hugely anticipated Glorbo feature is not a feature.

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It’s the best one for gaming and streaming.

The best VPNs stay out of your way, and you’ll barely even notice they’re running. But ExpressVPN internet speeds outperformed even our baseline internet speed measures. The service is likely circumventing traffic shaping by the internet service provider or a similar anomaly because every other VPN will hurt internet speed in some way. It was also easy to access geo-blocked content using ExpressVPN, with little-to-no buffering – which is the cheeky reason a lot of us invest in a VPN.

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