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Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engines use bots to crawl pages on the web and collect information about those pages. Type a question or phrase into Google, and you’ll see dozens of pages related to that search query. If your website shows up on the first page, you are far more likely to get traffic to your site. This is especially important if…
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