Trulioo acquires HelloFlow to create “end-to-end identity platform”

Identity verification software provider Trulioo has acquired HelloFlow, a no-code, drag-and-drop builder of client onboarding, monitoring, and digital workflow solutions.

HelloFlow founders Mikkel Skarnager (right) and Ciprian Florescu (left)

HelloFlow was founded in 2020 in Copenhagen, Denmark, by Mikkel Skarnager, who previously worked on the digital transformation at Saxo Bank, and Ciprian Florescu, a former senior developer from Nets Group.

The start-up says “its vision was to disrupt traditional client onboarding by providing a digital onboarding solution with low barriers to digitalisation – hence a no-code platform that removes the time-consuming coding part and development-related costs”.

The combination of Trulioo GlobalGateway, “the world’s largest data and identity services network for both business and individual verification”, with HelloFlow “accelerates the delivery of an enhanced end-to-end identity platform”, Trulioo says.

Trulioo was set up in 2011, based in Vancouver, Canada. It provides real-time verification of five billion consumers and 330 million business entities worldwide – all through a single API integration – according to the vendor.

Last summer, the firm raised $394 million in a Series D funding round, at a $1.75 billion valuation.

“Establishing and securing trust online is a foundational step for all digital activity,” says Steve Munford, Trulioo president and CEO.